Home services marketing, built for your trade
Websites and local search built for your trade. Pick yours.
Appalachia Digital is a home services marketing agency for twelve trades. We build websites, local SEO, Google Ads, a CRM and follow-up for roofers, HVAC and plumbing companies, electricians and more. You own what we build, and your monthly report counts tracked calls, leads and jobs.
- You own it: site, domain, Google profile, ad accounts and your data.
- Your ad money goes straight to Google. We take no cut.
- One plain report a month: tracked calls, leads and jobs. Bad numbers included.
- One monthly fee and your minimum term, in writing before you sign.
How we help home services businesses
A job passes through five things on its way to you. A gap in any one costs you the call.
A website that works on a phone. Fast, with your number at the top and your real photos. See contractor website design.
Local SEO that puts you on the map. Your Google profile, reviews and a page for each job and town. See contractor SEO.
Google Ads in an account you own. No markup on spend, and tracked calls from your ads. See Google Ads for contractors.
A CRM built for your shop. Every lead in one place, with its source. See the contractor CRM.
Follow-up and review requests. A reply to a missed call, a nudge on a quiet estimate, an ask for the review. Built for your shop. See follow-up and review requests.
Contractor marketing by trade.
RoofingHail on Tuesday. The whole street is searching by Wednesday.
HVACIt's 94 degrees and the unit just quit.
PlumbingNobody shops around at 9 PM.
ElectricalThe breaker keeps tripping. They Google it.
ConcretePour season is short. The phone has to be loud.
LandscapingSpring comes. Is the schedule full?All trades →Every trade
All twelve trades.
Pick yours. Each page shows the moments your phone rings and the work we do around them.
HVAC SEO
The unit quits on the hottest day, and the family calls the first company on the map.
Electrician SEO
A homeowner about to let a stranger in the house checks your license first.
Pest control SEO
Someone flinches at a wasp nest, and the company they find first gets the call.
Landscaping marketing and lawn care SEO
The route and the project are two different searches.
Painting contractor marketing
Photos of finished work do the talking before the estimate.
Paving marketing and concrete leads
A short season, and the phone has to be loud before the trucks roll.
Remodeling marketing and deck builder SEO
Slow decisions, three bids, and the builder who looks the most real.
What every trade gets
- You own it. Your site, domain, Google Business Profile, ad accounts and data are yours from day one.
- One plain report a month. Tracked calls, form leads and the jobs they became. No impressions.
- The tracking rule, in plain words. We track calls from your Google Business Profile and your Google Ads. A call that reaches you any other way is not tracked, and the report says so.
- No markup on ads. You pay Google directly.
Read the full terms on how we work.
Home services marketing agency questions
What does a home services marketing agency do?
It gets a trades business found when a homeowner searches, chosen when she compares, and followed up when the estimate goes quiet. That means a website, a Google profile with reviews, ads in an account you own, and a count of what it all produced.
How do I choose one?
Ask four things. Who owns the site, the profile and the ad account? Does the report count calls and jobs, or impressions? Do they promise a ranking? Can they show real work with a name on it? Our terms are on how we work.
Not on the list?
Your trade isn't one of the twelve? Many adjacent trades fit the same work: a map listing, real reviews and a page for each job. Tell us about your business and we'll say plainly whether we're the right fit. We also work from Lynchburg and with law firms.
Let's make your
phone ring.
- You own it: site, domain, Google profile, ad accounts and your data.
- Your ad money goes straight to Google. We take no cut.
- One plain report a month: tracked calls, leads and jobs. Bad numbers included.
- One monthly fee and your minimum term, in writing before you sign.
(434) 352-1235 / Forest, Virginia