Appalachia Digital® / Independent Digital StudioEst. 2024 / Forest, Virginia
We build brands, websites, software, and growth systems for the people who keep the world moving.
Appalachia Digital is a contractor marketing agency in Forest, Virginia, founded in 2024. We build websites, run local SEO and Google Ads, and set up CRM and follow-up for roofers, HVAC, plumbers, electricians and other trades.
Independent by design. Built to last.Focus: contractors and the trades / VA TN PA MN KY GA CA CT DE IN MI
The people who frame, pour, wire, roof and repair do work that holds up. Most of them are hard to find online. We fix that.
The customer and your crew
A customer searches and finds you.
Someone searches for the work you do, and your business comes up.
The customer and your crew
They land on your site and see work they trust.
Your site shows the work and gives them a way to reach you.
Capture on file
The customer and your crew
They call, fill the form or text.
Each call, form and text is a lead.
Handled by our system
The lead is logged with its source. Nothing slips.
Each lead gets a record that says where it came from.
Handled by our system
Fast, consistent, without anyone chasing.
The lead hears back without anyone chasing it.
The customer and your crew
The visit goes on the calendar.
The estimate visit gets a date and a time.
The customer and your crew
The work is signed and scheduled.
The customer signs, and the job goes on the schedule.
Handled by our system
Marketing tied to revenue, job by job.
Each job traces back to the marketing that brought it in.
BeforeCustomers find you and inquire. Nothing catches the lead.
Framing from the growth system. Not a client result.
AfterThe same customers. Each lead is logged, answered and reported.
Framing from the growth system. Not a client result.
“Our lead volume is the highest it has been in a long time, which is absolutely massive for us.”
Phil Miller / Smith-Evergreen Concrete
“So far this year in my busy season I have received 10x the amount of quality leads than I normally get in a year.”
Steven Ryan / Delaware Holiday Lights
One plan, three months, and a system you can see working at the end.
Month 1
We start by learning your business, researching your competition, finding your opportunities and writing your growth strategy.
Within four weeks, your complete website is built and ready for you to review. Alongside it, we develop your advertising campaigns, your search engine optimization strategy, your analytics and your lead management.
Month 2
You review the site, and then it goes live. Your advertising campaigns start within seven days of launch. Your lead tracking, CRM and automated follow-up begin working together.
As visitors and inquiries arrive, we watch performance, find openings, and adjust your campaigns to bring in better leads and cut wasted spend.
Month 3
With the first campaign data in hand, we work on what moves the numbers: better leads, a higher share of inquiries turning into jobs, less wasted ad spend, and where to scale.
We strengthen your organic search presence, tune your advertising and tighten your sales pipeline.
By day 90
You have more than a website. You have a connected marketing operation built to attract customers, turn inquiries into booked work, track what each dollar does, and support the months after.
Built in 30 days. Launched in 45. Optimized through 90.
We can commit to delivering the infrastructure and launching campaigns within 90 days. We cannot guarantee a number of leads or a return on investment. Paid advertising can start generating leads quickly, but volume and quality depend on competition, demand, budget, and your sales process. SEO is a longer-term investment, and its foundation is completed during this rollout.
We don't just build websites. We build businesses for growth.
One partner. Every digital advantage.
Websites built for contractors, with the brand to match. Hosting is part of the job.
Be the contractor the customer finds first, on the map and in the search results.
Every lead captured, every job tracked, reporting that ties marketing to revenue.
Also built, secondary to the above: custom software and e-commerce.
We are a small studio on purpose. The people who talk to you are the people who build it. Jesus Christ is Lord over business as he is over everything else, and our work is done for him.
“Whatever you do, work heartily, as for the Lord and not for men.”Colossians 3:23 (ESV)
Started the studio in 2024. Product Manager at Proliant before that.
Studio art, then professional design, then marketing.
Contractor marketing is everything that gets a trades business found, chosen and paid. The Google map listing. The website. The ads. The reviews. The follow-up after the estimate.
It isn't the same as marketing for a store. Your customer is a homeowner in a hurry who picks from three names on a map. So the work is mostly local: get you into those three, make the site easy to call from, and count what it brought in.
Read more on contractor marketing by trade.
It means getting a trades business found by homeowners and turning the calls into jobs: a website, a Google profile with reviews, ads and follow-up. See the section above.
Start where the search happens: fill out your Google Business Profile, ask every customer for a review and put your real photos on a fast phone site. Add Google Ads when you want more calls. We do all of it, and you can start with a free map scan.
Yes. We work with trades businesses in Virginia, Tennessee, Pennsylvania, Minnesota, Kentucky, Georgia, California, Connecticut, Delaware, Indiana and Michigan, and we serve clients nationwide. Most of the work happens on the phone and on video, so distance doesn't slow anything down.
Let's build something that lasts.
Start a project(434) 352-1235 / Forest, Virginia