HVAC SEO for the day the unit quits

HVAC SEO is how a heating and cooling company gets found when someone's system fails. It works on the map, in search and on your own site. Google puts three companies on the map before it shows a website, and those three get most of the calls.

What is HVAC SEO? It is the profile, the reviews, the pages and the site that put you in those three. What SEO services are available for HVAC companies? Profile setup, service and town pages, review requests, listings cleanup, a fast site and a monthly report. We do all of them, and we add ads and follow-up when you want them.

HVAC runs on weather. Your phone follows it, and so do your competitors.

• The first heat wave. Every tired air conditioner fails in the same week. The phone goes from quiet to jammed in a day, and the companies on the map take the first wave.
• The first hard freeze. The furnace quits at night with kids in the house. This caller wants someone now, and checks hours before anything else.
• The repair that becomes a replacement. An old system and a repair quote that makes the owner think about a new one. Now she compares companies, reads reviews and asks around. This is the big job.
• April and October. Nobody's system is running hard, and the work thins out. Tune-ups and maintenance plans fill those weeks.
• 11 PM. The caller who gets voicemail calls the next number. Your listing has to tell the truth about your hours.

1. Sort the work by season. You tell us which jobs you want more of: repair, replacement, new construction, commercial. The plan follows the jobs.
2. Set the profile and the hours. Categories for heating and cooling, your service area, and hours that match how you answer.
3. Build a page for each job and town. Air conditioner repair, furnace repair, replacement, maintenance plans. Each is written for the person searching and carries your real work.
4. Ask for the review after every service call. Review requests are live. Reviews from repair calls bring replacement jobs.

Match the ads to your crew

Before any ad money goes out, you tell us how many calls your crew can run in a day. A heat wave full of calls you can't take burns money and reviews. We turn the ads up to match your crew and down when the schedule is full. They run in your own Google account, and the money goes straight to Google.

Maintenance plans fill the slow months

A plan brings the customer back without a search. We put a maintenance plan page and a sign-up form on the site, and every repair customer hears about it. The plan page is also its own search: people look for tune-ups before the season turns.

Emergency hours: say only what is true

If you take emergency calls, the listing says so. If you don't, it says that too. A promise of 24 hours that ends in voicemail costs you the review and the next call.

What we will not do

We won't buy reviews, build link schemes or promise a rank or a number of calls.

See where you show up for "hvac contractor"

• A tap-to-call number on every page. One touch from a hot living room.
• A maintenance plan page with a sign-up form. One repair call can become a customer for years.
• Repair and replacement pages for each town you serve. Written for the person searching.
• The brands you install and the licenses you hold. Where a homeowner deciding on a new system can see them.
• Photos of your trucks, your techs and finished installs. A real company, not a stock photo.
• A review request after every service call.
• Hours that match how you answer. Emergency language only if you take emergencies.

Three ways to get a heating or cooling call. The heat wave tests all three.

Ads can answer a heat wave this week. SEO answers it every year. If the season is close, we may start the ads and build the profile beside them. We tell you which comes first on the strategy call.

Lead sites often sell one homeowner to more than one company. If your crew can only run so many calls a day, paying to share a lead is a hard way to fill the schedule.

We don't post prices, because a number that fits one shop would mislead another. Four things set it.

• How many HVAC companies compete in your town.
• How many towns and job types you want: repair, replacement, new construction, commercial.
• The shape you start in. A thin profile and a slow site take more to fix.
• How soon you need to be ready. Pages and reviews take time, and a rush costs more.

You see the fee in writing before you sign. The ROI calculator shows how many jobs cover it. For HVAC the numbers are friendly: one replacement is a large job.

Once a month you get one plain report: tracked calls, form leads, jobs we can tie back, what we did and what's next.

We track calls from your Google Business Profile and your Google Ads. A call that reaches you any other way is not tracked, and the report says so. A customer who dials the number off the side of your truck is not something we can count.

We run a map scan before we start and again later, so you can see where you show up in your service area.

Should I start with SEO or with ads before peak season?

Ads can answer a heat wave this week. SEO answers it every year. If the season is close, we may start the ads and build the profile beside them. We tell you which comes first on the strategy call.

Will I get calls from people who only want the cheapest price?

Some, yes. Pages that explain repair against replacement, and a form that asks the right questions, filter part of it. The report counts jobs, not only calls, so you see which calls were worth taking.

Can you get me calls at night?

We can't answer your phone. We can make sure your hours are accurate and your profile says you take emergency calls, if you do. A text that goes out when you miss a call is a build we can scope for your shop. See follow-up built for your shop.

What about maintenance plans?

They smooth the slow months, because the customer comes back without searching. We put a plan page and a sign-up form on the site and ask every repair customer about it.

I cover several counties. Can one page cover them all?

A page for each town you want is better. We would rather build five towns well than twenty thin ones.

Can you track the calls?

Calls from your Google Business Profile and your Google Ads, yes. A customer who types your number off the side of your truck is not something we can count.

What does SEO mean in construction?

The same thing it means for any trade: when someone nearby searches for the work, your business shows up with proof that you do it.

How do I grow an HVAC company?

Fill the slow months, keep the busy ones from overflowing and make the next customer easier to find. That means maintenance plans, a profile and pages that work, reviews from every job and ads timed to what your crew can run.

How can I get HVAC leads, and what do HVAC companies pay for them?

It depends on the source and the market, and a figure from one town would mislead you in another.

Do the math before you decide