Roofing SEO that gets you the call first

Roofing SEO is how a roofer gets found by the homeowner who needs one. It works in three places: the map, the search results and your own site. The map matters most, because Google puts three roofers there before it shows a single website.

What does SEO mean in construction? The same thing it means anywhere, applied to the trades. Someone nearby searches for the work, and your business shows up with proof that you do it.

What is a SEO contractor? A person or firm that does search work for hire. When a roofer says he needs an SEO contractor, this is what he means. We are one.

Roofing doesn't ring evenly. It rings in bursts, and the burst goes to whoever is easy to find.

• The week after hail or wind. Hail on Tuesday, and the whole street is searching by Wednesday. The roofers on the map with fresh reviews get the first calls. The rest return voicemails to people who have already booked someone.
• The leak at night. Water is coming through the ceiling. Nobody reads five websites. She taps the first number that looks local.
• The full replacement. A new roof is a big check. The homeowner reads your reviews, looks at your photos and checks that you have a real address. A thin profile loses this job before you hear about it.
• The out-of-town crew. After a storm, outside crews knock on the same doors. A homeowner who looks you up should find neighbors saying you showed up and did it right.
• February. Cold, dry and quiet. The reviews and pages you build now are what fill March.

How people find roofers

A neighbor's name comes first. Then the search: she types your name, or "roofer near me," and the three businesses on the map decide who gets the call. Reviews and photos break the tie.

Some homeowners meet a roofer at the door after a storm, and some use a lead site. Neither is yours to control. The search is, and it is where the homeowner who already knows your name goes to check you out.

1. Fix the profile before the storm. The right categories, the repair and replacement work you do, service areas by town, and photos of finished roofs with the town named. When the hail comes, your listing is already full.
2. Build the pages storms send people to. One page for repair, one for replacement, one for storm damage, and one for each town you work in. Each is written for the person searching, with your real jobs on it. If you want metal, flat or commercial roofing, we build those too. If you don't, we don't.
3. Ask for the review while the roof is new. After the job, the homeowner gets a short request to review you on Google. Review requests are live. Real customers only. You never write or buy one.
4. Turn ads up for storm weeks, if you want them. We run Google Ads in an account you own, aimed at the towns the storm hit, and turn them down when the rush ends. Your ad money goes straight to Google.

Storm damage and insurance pages: only what you handle

If you work with adjusters and handle storm claims, the page says what you do and what you don't. If you don't handle claims, we leave the topic off. We never give insurance advice, and we never promise that a claim will be paid.

What we will not do

We won't buy reviews, write them or trade for them. We won't build link schemes or scrape listings. We won't promise a rank or a number of calls. Each of those can cost you your listing, and some cost you your money too.

See where you show up for "roofing contractor"

A roofing site has one job. When a homeowner looks you up, it shows your real work and makes it easy to call.

• Your number at the top, one tap to call. On a phone, it is the biggest thing on the screen.
• Pages for repair, replacement, storm damage and each town. Each one answers what that homeowner is asking.
• Your license and insurance where a nervous homeowner can see them. Before she scrolls, not after.
• Your own photos of finished roofs. The town named and the work described. Stock photos tell her you have nothing to show.
• A short estimate form. Name, address, what happened and photos. Each form lead arrives with its source attached.
• A review request after every finished job. The reviews feed the profile, and the profile feeds the map.
• A complete profile. The right categories, service areas, hours and photos, kept current.

Three ways to get a roofing call. They don't work the same way, and they don't fail the same way.

Many lead sites sell the same homeowner to more than one contractor. You pay for the lead, then race two or three other roofers to the phone. A call from your own profile or your own ads comes only to you.

Whether to keep paying for leads is a numbers question. The ROI calculator is built for it. Many roofers do well with SEO for the quiet months and ads for the storm weeks.

We don't post prices, because a number that fits one roofer would mislead another. Four things set the cost.

• How many roofers compete in your town. More competition means more work to reach the top three on the map.
• How many towns and job types you want. One town and repair work is a smaller job than six towns and replacements.
• The shape you start in. A half-built profile and a slow site take more to fix.
• How soon you need to be storm-ready. Pages and reviews take time. A rush costs more.

You see the fee in writing before you sign. The ROI calculator shows how many jobs it takes to cover it.

Once a month you get one plain report: tracked calls, form leads, jobs we can tie back, what we did and what's next.

We track calls from your Google Business Profile and your Google Ads. A call that reaches you any other way is not tracked, and the report says so.

We also run a map scan before we start and again later, so you can see where you show up in your service area and how it moves. We don't promise a spot on the map. We show you the movement.

Storms already bring me work. Why pay for SEO?

Storms bring searches, not loyalty. The roofer who is easy to find that week gets the call, and the one with the reviews keeps it. SEO is the work you do in the quiet months so the next burst goes to you.

Can you promise me a spot on the map?

No. Nobody honest can. We run a map scan before we start and again later, and you judge the movement yourself.

How do I compete with out-of-town storm crews?

You have a real address, neighbors who know you and reviews to prove it. We put that where Google and the homeowner can both see it.

Do you run Local Services Ads?

We run Google Ads. On the call we will tell you whether Local Services Ads fit your market.

How many reviews do I need?

There is no magic number. The scan shows how many the roofers above you have. Your goal is to pass them with real ones.

Do roofing companies pay for leads?

Some do. Some buy leads from lead sites, some pay per click on ads, and some pay for neither and live on referrals. The right mix depends on your close rate and your crew's capacity.

How much do roofers pay for leads?

It varies by town, season and the lead company's model, and a number from one market would mislead you in another. Shared leads and exclusive leads are priced and sold differently. Work out what a lead is worth to you with the ROI calculator, then judge any lead price against it.

What's the best way to get roofing leads?

The ones that last come from being easy to find and easy to trust: a full profile, real reviews, pages for the jobs you want and a phone that gets answered. Ads add calls on the weeks you want them.

What about lead sites?

See the comparison above. Many sell the same homeowner to more than one contractor. A call from your profile or ads comes only to you.

Do the math before you decide