Remodeling marketing that lets your work talk

Remodeling marketing is how a builder gets found early and followed up late. Remodeling SEO covers the map, the search results and your own site. Ads add calls when you want them. Follow-up carries the estimate through the weeks the homeowner spends deciding.

What is a remodeling marketing strategy? Be easy to find while she's still comparing, show finished projects, and follow up until she says yes or no.

How do I grow a remodeling business? Fill the quarter after next, not only this one. That means pages, reviews and follow-up working all year.

Remodeling sells slowly. The phone rings when a homeowner finally decides, and she has been looking for a while.

• January to March. The tax refund, the planning and the new year. Deck and kitchen shoppers start looking before the weather opens.
• The three-bid comparison. She calls three companies and one gets the nod. Photos and reviews decide who is on the list.
• The estimate that goes cold. The bid sits for two weeks while she thinks. Follow-up is the difference between a proposal and a project.
• The spring deck rush. Every deck builder in town is booked out by April. The one found early fills the calendar.
• The booked-out quarter. The month you are full is the month you need to be filling the next one.

A kitchen customer searches for the room, the town and the builder's name once she's heard it. She wants a company that finishes, so she reads the reviews and looks at finished kitchens like hers. Each type of project, kitchen, bath, basement, addition, gets its own page with its own photos.

A remodeler's strongest asset is a stack of finished projects. Most never put them on the site.

A deck customer is searching for a deck, not a remodeler. She uses different words: composite or wood, railing, pergola, screened porch, deck repair. Deck builders and full-service remodelers search in different words and want different proof, so decks get their own section, their own pages and their own photos.

If you build decks and remodel, we lead with the work that pays more and give the other its own page.

This is the strongest idea on any remodeling site, and almost none do it. Every finished project gets its own page: the town, the scope, the photos and what the homeowner asked for.

Why it works. A shopper sees a job like hers. Google sees proof that you work in that town. And the page keeps working long after the crew has left.

Ask the homeowner before you post. Most will say yes. Leave out the house number, and skip any photo with a person in it unless they agree.

1. Pick the work to be known for. Decks, kitchens, baths, additions. Each gets its own pages.
2. Give every finished project a page, as above.
3. Follow up on every estimate. A reminder in your voice keeps the proposal alive until she says yes or no. This is a build we scope for your shop. See CRM and follow-up.
4. Ask for the review with a photo. After the project, a request goes out. Review requests are live. Real customers only. Seasonal pushes, such as decks in late winter, run when you choose.

We won't buy reviews, build link schemes or promise a rank.

See where you show up

• A page for each type of project you do.
• A project page for every finished job, named by town.
• A short estimate request form.
• A tap-to-call number on every page.
• Your license and insurance, where a homeowner can see them.
• A review request after every project.

[Standard table, column 1 "Remodeling SEO".]

A long sales cycle favors SEO and follow-up, because the shopper is looking for weeks. Ads help in the weeks you want a rush. Lead sites often sell one homeowner to more than one builder, and a remodel is too big to win on a race to the phone.

We don't post prices. The cost follows how many project types you want, how many towns you serve, how many finished projects need photos and pages, and how soon you want to be ready for the spring rush. You see the fee in writing before you sign. The ROI calculator shows how many jobs cover it.

Each month: one plain report with tracked calls, form leads, jobs we can tie back, what we did and what's next. We track calls from your Google Business Profile and your Google Ads. A call that reaches you any other way is not tracked, and the report says so.

Eremos Decks is one of our clients.

My sales cycle is long. How does SEO help?

It puts you in front of the shopper early, while she is still comparing. The estimate follow-up then keeps you in the conversation until she decides.

Do deck builders and remodelers need different pages?

Yes. A deck customer wants a deck and a remodeling customer wants a kitchen. They search in different words and want different proof.

Do I need permission to show a client's house?

Ask. Most will say yes. Leave out the house number, and skip any photo with a person in it unless they agree.

I am booked out three months. Do I need more leads?

Maybe not. If you are full and happy, we say so on the first call. We don't sell leads you can't take.

Should the site show prices?

That is your decision. We write it either way and report the calls it brings.

How do you track the calls?

Tracked calls come from your Google Business Profile and your Google Ads. Other calls are not tracked, and the report says so.

How do I grow a remodeling business?

See the answer near the top of this page: pages, reviews and follow-up working all year.

What is a remodeling marketing strategy?

Be easy to find while she's comparing, show finished projects, and follow up until she decides.

Do the math before you decide