Follow-up and review requests, built for your shop
Estimate follow-up and review requests, built to fit your shop.
- You own it: site, domain, Google profile, ad accounts and your data.
- Your ad money goes straight to Google. We take no cut.
- One plain report a month: tracked calls, leads and jobs. Bad numbers included.
- One monthly fee and your minimum term, in writing before you sign.
Follow-up is what happens after the phone rings or the estimate goes out: a reply when you miss a call, a nudge on a quiet quote, a request for a review. We build it for your shop, to fit how you work. It is a build, scoped to your business, and not an app you rent.
Two ways work leaks out
- The missed call. You were on a job. The caller didn't leave a message. A customer with a leak calls two numbers, and the company that answers first has the inside track.
- The quiet estimate. The quote went out on Tuesday. By Friday nobody has said yes or no, and you're busy. The job was won once and then dropped.
A third leak is easy to fix: nobody asked the happy customer for a review.
What this is, and what it is not
This is not an app you subscribe to. It's a build, scoped to how your shop runs. We write down what should happen, when it should happen and who sees it, then we build it and test it on real phones before it goes live.
It's also not an answering service, and it doesn't pretend to be a person.
What a build can cover
- A reply when you miss a call. When a call goes unanswered, the customer gets a text from your number. It says who you are, that you're on a job, and asks what they need. The reply lands where you can see it.
- Estimate follow-up. After you send a quote, a reminder goes out in your voice at the times you choose. It stops when the customer answers or you tell it to.
- Review requests. After a job closes, the customer gets a short request to review you on Google. Real customers only. You never write or buy a review. This one is live.
- Lead alerts. A new form lead pings your phone, so it doesn't sit in an inbox.
- Anything with the shape "when this happens, send that." We scope it on the call.
What to say, in plain words
Here are three examples, labelled as examples. You read every message before it goes out, because it goes out under your name.
After a missed call (example) "Hi, this is [your name] at [your shop]. Sorry I missed you, I'm on a job. What can I help with? I'll call you back by [time]."
After an estimate (example) "Hi [first name], it's [your name] at [your shop]. I sent your estimate for [the job] on Tuesday. Any questions I can answer?"
After a finished job (example) "Hi [first name], thanks for choosing [your shop]. If we did right by you, would you leave us a short review? Here's the link: [link]."
Three rules hold for all of them. Keep it short. Sound like you. Give the customer a way to stop the texts.
The rules for texting customers
Texting customers comes with consent and opt-out rules. We build to them, and every text gives the customer a way to stop.
Review requests: a live service
Review requests are live. After a job, the customer gets a short ask to review you on Google, and it takes them a few seconds. Real customers only. We never buy a review, write one or trade for one. Review requests also sit in your local SEO. Google doesn't allow screening customers by how happy they are before you ask, so we don't. You get the reviews you earn.
How a build goes
- Strategy call. You tell us where the leads leak. We listen before we suggest anything.
- A short plan in plain words. What starts it, what gets sent, who sees it and what stops it.
- Build and test. We build it and test it with real phones before a customer sees it.
- It goes live and shows up in your report. The monthly report says what it caught.
Follow-up questions
What does it cost?
We don't post prices, because a roofer in a big city and a plumber in a small town need different work. Here is how it works.
You pay one monthly fee, and you see it in writing before you sign. Your ad budget is separate. It goes straight to Google, and we take no cut.
Every month you see what it brought in, in tracked calls, leads and jobs. The ROI calculator shows how many jobs it takes to cover any marketing spend, ours or anyone else's.
Can I automatically text back a missed call?
Yes, it can be built, and it's one of the things we scope for a shop. It has to follow the texting rules, and it works best when the reply lands where you can see it. We tell you on the call if an app is enough.
What to text back after a missed call?
Keep it short, say who you are, say you're on a job and ask what they need. The examples above show the shape.
Why not buy an app and set it up myself?
You can, and for a shop with a simple setup it can work fine. We build when your shop has its own way of working and an off-the-shelf tool doesn't fit. We tell you on the first call if an app is enough.
Do I need your CRM for this?
It works best when leads land somewhere you can see them. Our contractor CRM does that. Whether we can connect to the system you already use is something we check on the call.
Can it book the job by itself?
It can ask a question and offer a time. Whether it books on its own depends on how your calendar works.
Will customers know it is automated?
The text says who it is from. We don't dress it up as a person.
Who owns it?
You own your customer list and the messages. If you leave, we hand over everything you own, free, within 14 days.
Do you track every call?
No. Calls from your Google Business Profile and your Google Ads are tracked. Other calls are not, and the report says so.
What it looks like when it works
You come off the roof and the missed call already has a reply. The customer is booked for the morning. The estimate from Tuesday got a nudge on Thursday, and it turned into a yes. And three customers from last month left reviews.
Trades we serve
Built for the trades.
Our terms, in plain English
How we work.
This is the part most agencies bury in the fine print.
Your site, domain, Google profile, ad accounts and data are yours from day one. If you leave, we hand it all over, free, within 14 days.
You pay Google directly, in an account you own. We take no cut of your ad budget.
Once a month: tracked calls, leads and jobs, in plain English. If a number is bad, the report says so.
Give 30 days' notice in writing. We hand over everything you own, free, within 14 days. Your minimum term is set in your written agreement.
Let's make your
phone ring.
- You own it: site, domain, Google profile, ad accounts and your data.
- Your ad money goes straight to Google. We take no cut.
- One plain report a month: tracked calls, leads and jobs. Bad numbers included.
- One monthly fee and your minimum term, in writing before you sign.
(434) 352-1235 / Forest, Virginia